Hi! I'm Liina, Cosmetologist & Skin Care Expert
I have always been interested in skin care and everything related to skin care. When I was younger, I suffered from skin problems and acne. I had to use thick makeup several times to scatter skin blemishes. Even though I used good skin care products, the skin problems didn’t end there.
Then I occasionally became acquainted with mineral makeup. I was immediately enchanted by the beautiful finish left by the mineral makeup - they were so light and natural to the skin. After the introduction of mineral makeup, even the skin symptoms gradually began to improve until they completely disappeared. Ever since then I have been a user of mineral makeup credit!
Eco Minerals' road to Finland
Eco Minerals came to Finland when I was looking for a high-quality mineral make-up set for my beauty salon in Helsinki. I wanted to offer my customers a very high quality makeup kit that stands out from the rest of the market. I had compiled a long list of all the features of a good mineral makeup kit. Unfortunately, the kits I tried earlier did not meet all the requirements. After a long search, I found Eco Minerals in Byron Bay, Australia, the most famous and popular mineral makeup series in Australia.
The story begins in Byron Bay, Australia
Eco Minerals was created by Lulu Starman and her beloved friend Amber Handley in 2007 with the clear intention of being a high performance, completely natural, eco-friendly 100% pure natural mineral cosmetic range.
"We were both single parents at the time and sleepless nights had brought on the first signs of aging! We decided we needed a business that let us work from home and be with our children as well as making our skin healthier."
It was from these simple needs that we set out on our journey. Today Eco Minerals is a household name throughout Australia.
Lulu and Amber started out selling Eco Minerals to their friends, and then their friends' friends and now to amazing retailers all across the world.
Today Eco Minerals is still based in beautiful Byron Bay, Australia and is run by Lulu and her super powered business partner Michael.
Eco Minerals offer eco-refill sachets to top up containers - these eco-refill sachets are biodegradable and minimise plastic waste.
"The magic of Eco Minerals lies in our clear intention to create beautiful, pure products that are eco-friendly and cruelty-free, that look and feel simply PERFECT on your skin." - Lulu Starman.
Great Feedback from Finnish customers
Today, Eco Minerals is a common name throughout Australia.
At my beauty salon, I strongly combine Eco Minerals makeup with skin care, because daily makeup has a great effect on the condition of the skin.
Eco Minerals has also received tremendously good feedback in Finland. In my beauty salon, my clients use Eco Minerals products in conjunction with facials to achieve the best results in terms of skin care as well, but they are also widely used in more festive makeup.
I am glad that I have been able to bring Eco Minerals to Finland and that it has become the to-go brand for many others!