Your ethically pure beauty choice
Cruelty isn't beautiful, that's why we don't conduct or condone any animal testing
No animal products, no animal testing, ever
Simply 100% natural mineral cosmetics, beautifully gentle on your skin & ethically pure.
Vegan & Cruelty-Free, what's the difference?
The terms Vegan & Cruelty-Free mean different things.
Vegan refers to ingredients, not production or testing
It means a product doesn't contain any animal products or ingredients.
Cruelty-Free refers to production & testing, not ingredients
It means the ingredients & the final product haven't been tested on animals.
So a Vegan product might not be Cruelty-Free (and vice versa)